Our mission

Support Social Care Heroes will revolutionise the support that exists for our social care heroes.

Working in partnership with care homes, we will provide grants and support to improve the lives of social care heroes in the long-term. We will do this by investing in wellbeing initiatives, improvements in working conditions and support packages over and above what employers offer.

We will enhance the network of social care staff, home management and providers so they feel supported and work together to achieve a common goal. 

We will showcase the best practice of care homes supporting their staff and call on others to match warm words with real tangible support.

Our background

We are in the process of establishing a new registered charity which will help provide front-line social care staff with the support and recognition they deserve.

The organisation has been established by people with extensive experience of working on the front-line of social care. The founder, Nicola Richards, was the voice of care homes in the media with regular appearances on Sky News, Good Morning Britain, the Mirror, the Daily Mail and across other media outlets.

An advisory panel is helping to establish the charity, which includes front-line care staff, residents of care homes, families of those needing care and experts in the care home sector.