About Support Social Care Heroes

It’s time to care for our care staff

Our social care heroes keep the most vulnerable in society safe and well.

There are 1.54m people working in social care in the UK and this is expected to increase to 2.17m by 2035. 

Social care heroes work long, anti-social hours, for wages often below what they really deserve.

Our social care heroes may suffer from wellbeing issues due to the pressures of their job, long working hours and lower incomes, with over half (51%) saying that their salary doesn’t cover their basic living costs.

The overwhelming majority of the public feel that social care staff are undervalued (81%) and underpaid (80%).

Our social care heroes deserve better.

Support Social Care Heroes will revolutionise the support that exists for our social care heroes.

Working in partnership with care homes, we will provide support to improve the lives of social care heroes in the long-term. We will do this by investing in well-being initiatives, improvements in working conditions and support packages over and above what employers offer.

We will enhance the network of social care staff, home management and providers so they feel supported and work together to achieve a common goal. 

We will showcase the best practice of care homes supporting their staff and call on others to match warm words with real tangible support.

It’s time to really Care For Care Staff.

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